To understand the landscape of our members and prospective members. To enhance and expand the “NAEC Brand,” creating meaningful messages through words, media, publications, etc. that deliver the benefits of NAEC. Create new campaigns/programs for spreading the word of NAEC and its services. Integrating NAEC’s Strategic Plan, goals, channels of distribution, target markets, core messages into cohesive materials that will enable NAEC to communicate its message to members and prospects.